Digital Marketing - An introduction

  • 43Steps


FREE to ANHB Members - message us to be added to the course. The future is likely to be increasingly digital. The COVID-19 pandemic has accelerated the shift to online banking, retail, education and telehealth, and these trends aren’t going away. Additionally, new trade agreements will probably lead to more liberal international digital markets and more opportunities for trade and commerce. As a result of these trends, the need for digital marketing capability across the economy continues to grow at a dramatic rate. According to Grand View Research, ‘the global digital marketing software market size was valued at USD 43.8 billion in 2019 and is expected to register a CAGR of 17.4% from 2020 to 2027’. According to McKinley’s 2019 Marketing Hiring Report, digital marketing is expected to be the most in-demand marketing speciality, and the most common hiring challenge will be a lacking supply of talent. Although the coronavirus pandemic has changed the world, the data in this report remains valid. There is growing concern over this skills gap. The Digital Marketing Institute reports that while 96% of the UK’s leading marketers believe digital marketing is important to their organisation’s, 70% report they are concerned about the digital skills shortage. According to Hays’ marketing skills report, 82% of respondents would hire a candidate with relevant core skills without specific role experience.

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Vanessa Myatt
Vanessa Myatt



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